WAM Hotel Patagónico
General ManagerOverall management of a full-service hotel, with operational and financial responsibility for rooms, F&B, events, administration, sales and guest experience.
Hospitality · Operations · Leadership
Alfredo Eduardo Aued
Hospitality & Operations Executive
More than two decades managing hotels, restaurants, teams and service-intensive organizations. A career built at the intersection of daily operations, business decisions and the experience of people.
Profile
Management, hospitality and judgement
For years, I understood management as the ability to organize operations, allocate resources and deliver results. Over time, I came to see that leading also means interpreting context, building teams capable of making decisions, and understanding what is worth preserving when circumstances change.
My career has developed primarily across hospitality, F&B and tourism, managing complex operations, multidisciplinary teams and businesses where guest experience and financial discipline must coexist every day.
20+ yearsLeadership & management
100+ peopleDirect & indirect teams
P&L · KPIsProfitability & performance control
End-to-end operationsHospitality · F&B · Services
Career
A career built from operations
Hotels, F&B, tourism, transport and services: different businesses connected by the same demands of management, coordination and experience.
Munster Irish Pub & Restaurant
General Management · F&BDevelopment and management of a complex F&B operation integrated with the hotel and conceived as a connection with the life of the city.
Hospitality, tourism & operations
Las Restingas · Rumbo 90 · ETAP · Everything S.R.L.Hotel management, multi-base operations across Argentina and Chile, and earlier entrepreneurial experience, building an integrated view of people- and service-intensive businesses.
Ideas & experience
Experience can also be written
After many years making decisions inside hotels and restaurants, I began revisiting some of those experiences from a different distance. Not to turn them into management formulas, but to understand how they had changed the way I think.
Two different editorial projects grew from that exercise: one looks back at the experiences that shaped a way of leading; the other looks ahead to the transformation of hospitality in a world where travellers no longer only search for information, but also converse with systems capable of interpreting it and making recommendations.
Editorial project
Hotelier’s Log
Reflections on Hospitality, Gastronomy and Leadership
It is not a management manual. It is the journey of a perspective shaped over years among guest rooms, front desks, kitchens, financial statements, guests, teams, decisions and mistakes.
Enter Hotelier’s Log →Chapters
Editorial project
Before Being Chosen
Conversations on Hospitality and Artificial Intelligence
For decades, travellers searched for hotels. Now they are also beginning to ask for recommendations. That small change alters a fundamental question: being visible is no longer enough. A hotel must also be understandable.
Explore the project →Latest video · Conversation IV The first thing a hotel says about itself →
Conversations
Archive
Latest publications
An open archive of writing on hospitality, operations, leadership and the transformation of the industry.
Hotelier’s Log
The Night the City Came In
The opening of Munster and the moment when the hotel began welcoming its own city as well.
Read →Antes de ser elegidoThe Anonymity Test
What happens when we remove a hotel's name and ask whether anything remains that can still identify it.
Read →Hotelier’s LogThe Restaurant That Already Existed
An idea that began long before the restaurant existed.
Read →Antes de ser elegidoHotels Are Still Speaking a Language That Is No Longer Enough
A conversation about identity, signals, and how a hotel becomes understandable before it is chosen.
Read →About
Alfredo Eduardo Aued
Hospitality and operations executive with a career in hotel management, F&B, tourism and service organizations.
Over more than twenty years, I have built my career by combining financial management, operations, guest experience, team development and business building. I also work on consulting projects and write about hospitality, leadership, operations and artificial intelligence applied to the industry.
Full profile & career →Professional contact
For professional conversations, hospitality and operations projects, consulting, or exchanges related to my publications.