ALFREDO AUED
Before Being Chosen — English edition cover
Editorial project

Before Being Chosen

Conversations on Hospitality and Artificial Intelligence

For decades, travellers searched for hotels. Now they are also beginning to ask for recommendations. That small change alters a fundamental question: being visible is no longer enough. A hotel must also be understandable.

Twenty conversations on identity, experience, signals, trust, management, and the way a hotel can be understood before it is chosen.

Watch · listen

The conversations in video and audio

Conversations

Complete index

The complete English edition is now available: twenty conversations and the closing reflection.

Conversation I

When Trust Began to Shift

→Conversation II

Hotels Are Still Speaking a Language That Is No Longer Enough

→Conversation III

The Anonymity Test

→Conversation IV

The First Thing a Hotel Says About Itself

→Conversation V

Where a Hotel’s Identity Really Lives

→Conversation VI

What Guests Remember When the Hotel Stops Talking

→Conversation VII

When the Hotel Tells One Story and Guests Remember Another

→Conversation VIII

The Story the Hotel Was Not Yet Telling

→Conversation IX

The Distance Did Not Always Point in the Same Direction

→Conversation X

When the Strengths Began to Arrange Themselves

→Conversation XI

The Idea Behind All the Others

→Conversation XII

When Understanding Ourselves Was No Longer Enough

→Conversation XIII

Could Someone Discover It Without Us Telling Them?

→Conversation XIV

When Does a Signal Deserve Trust?

→Conversation XV

What Do We Do When the Signals Tell Different Stories?

→Conversation XVI

What the Hotel Knows and No One Else Can See

→Conversation XVII

When Knowledge Depends on Who Is on Duty

→Conversation XVIII

What We Know Has to Leave Traces

→Conversation XIX

When Understanding Ourselves Becomes a Management Task

→Conversation XX

Before Being Chosen

→Closing

As We Close

→